The arrival of the tenth anniversary of the release of Pineapple Express has led to a small batch of articles reflecting on the comedy-action film as if it’s some significant artifact. I guess. For me, it’s just another entry in the long line of films that demonstrate the dismal effect that Judd Apatow has had on modern film comedy. I actually like Apatow a lot (and owe him eternal gratitude for his central part in making Freaks and Geeks happen), but has he ever brought a proud sloppiness to a genre that benefits from razor-sharp precision. Anyway, this was written for my former online home.
I’ve been trying to figure out how to write about Pineapple Express and, despite my best efforts to avoid it, I keep coming back to Judd Apatow. I’d rather a different angle because I’m not likely to center evaluation of any other film this year around the perceived contribution of the producer. Directors and actors I’ll bring up for certain, and I’ll often consider the screenplay. Cinematography, music scores, editing: these are all fair game. Once I even offered praise for especially interesting and effective sound editing in a film that was not of the sort that usually gets singled out in such a way. But a producer. There are not many instances where I’d be likely to bring up a contributor whose role is nebulous enough that its hard to spot their fingerprints while sitting in the theater.
Then there’s Judd Apatow. Since The 40-Year-Old Virgin, which he also directed, there have been a whole group of films — Knocked Up (in the director’s chair again), Superbad, Forgetting Sarah Marshall — that feel of the same set. David Gordon Green may have directed Pineapple Express and the Superbad writing team of Seth Rogen and Evan Goldberg bear the predominant screenplay credit (Apatow has a story credit that, according to Rogen, amounted to little more than coming up with the shell of a premise), but its tone, rhythms and shape (or, more accurately, shapelessness) feels scissored out of Apatow’s well-worn cloth. His influence as a producer is evidently strong enough to make all these films feel like they belong to him as much as anyone else. I can’t immediately recall any other producer skewing the authorship of films to such a degree since Steven Spielberg started amassing producing credits in the eighties and every film seemed to represent some variation on his then-twinkly worldview. This is the kind of impact Brian Grazer dreams of every morning as he civil engineers his ridiculous hair into place.
Pineapple Express is about a pot-smoking summons server and his friendly neighborhood drug dealer who inadvertently find themselves…well…inside an action movie. I don’t mean that literally — this isn’t some sort of meta romp like The Last Action Hero — but the actual plot is so thin and lacking in any sort of compelling intricacies that it’s simply easier and more accurate to talk about the film in terms of its premise instead of its storyline. Besides, it’s not really about that. Like all of these Apatow films, it’s about that fleeting opportunity when a male can reject his own orchestrated arrested development and decide to grow up and take responsibility. This time it’s just framed around rescuing your cohorts from gun-wielding drug gangs instead of devoting yourself to the unexpected mother of your child or the cute girls you hung out with at last night’s party.
There are laughs to be extracted from the situation, mostly from exploiting the contrasts inherent to slobby, clumsy guys who recoil from the very carnage they’re creating or rapidly fold under pressure when playing the hero role isn’t as effortless at it seems onscreen. James Franco is especially good as the generally amiable drug dealer prone to mental wandering. He’s loose enough in this role that it does feel like a liberation from the sort of dour leading man stuff he’s concentrated on since he was the first Freaks and Geeks cast member to achieve visibility apart from the cult fandom of the show. It’s an agreeably scruffy performance in a sometimes disagreeably scruffy film. Overall, it’s still entertaining and has memorable moments, but Apatow is fast approaching the point where he’ll face a similar decision as those thrown at the characters in his films. Does he want to grow up enough to add some focus and discipline to the films that bear his name, or is he satisfied softly plodding along, making movies that pass like a thin, dissipating haze?