These posts celebrate the movie trailers, movie posters, commercials, print ads, and other promotional material that stand as their own works of art.
Whatever its virtues and flaws, Ari Aster’s Midsommar is one of my favorite film releases of the year. The reason is simple: It resulted in this wonderfully inspired promotional effort on the part of A24. It’s less of an enticement for the uninitiated than a gift for those who’ve already watched the horror film, but as member of the latter group I will attest that this quick, catchy minute is a pure delight.
Other entries in this series can be found by clicking on the “Art of the Sell” tag.