The Art of the Sell — Marvel subscriptions

These posts celebrate the movie trailers, movie posters, commercials, print ads, and other promotional material that stand as their own works of art. 

When I first started buying superhero comics, in the early nineteen-eighties, there were a couple ads that were sure to be found among the fabulous four-color adventures. Sea-monkeys, plastic military men, and sugar-infested foodstuff (often featuring its own odd super story) were all likely to be peddled. No product offering was more compelling to me, though, than the one that most closely corresponded to the periodical held in my hands.

Back when comic shops were a rarity — and pull lists were practically nonexistent — it always took aggressive hunting and bit of luck to make sure that each and every issue of my preferred Marvel mags wound up in my modest collection. If the local grocery store only got a couple copies of Daredevil and other patron snapped them up before me, it was tough luck, kid. But, it was promised, I could get a subscription, which would not only get me a reduced price, but also every last issue delivered straight to my mailbox. All titles were mailed flat, I was assured.

Did I ever break down and fill out the slip, assuring snappy new issues of Fantastic Four and Uncanny X-Men were guaranteed to come my way? You bet I did, true believer.