These posts celebrate the movie trailers, movie posters, commercials, print ads, and other promotional material that stand as their own works of art. 

moon knight

I’ve long held an affection for Moon Knight, both the character and the nineteen-eighties comic book series preside over by writer Doug Moench and artist Bill Sienkiewicz. And yet every time I’ve gone back and perused an issue or two — with an entry in the “My Misspent Youth” feature in mind — I’ve found it to be difficult sledding. Even though I read a bunch of those comics back in my heavy-duty collecting days, the old panels stir few real memories.

Strange as it seems, I wonder if my recollection of the amazing coolness of Moon Knight stemmed less from the comics themselves and more from the advertising that probably drove me to them in the first place. Just look at that copy. “CIVILIZATION ITSELF SEEMS TO BE ONE LONG, AGONIZED SCREAM.” How could that not rattle my young brain. And then there’s the promise at the bottom: “FIFTY CENTS. WORTH IT.” Of course I felt like the coolest kid at the comic spinner when I grabbed my copy of Moon Knight. Who wouldn’t?


Other entries in this series can be found by clicking on the “Art of the Sell” tag.

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