The Art of the Sell: “Give Yourself a Pat on the Bock”

These posts celebrate the movie trailers, movie posters, commercials, print ads, and other promotional material that stand as their own works of art. 

bock

It is a certain season. And as I try to find ways to distract myself from the pending collapse of the nation, a sad prediction bolstered by every congressional session with a prospective cabinet member, I can at least take solace in the knowledge that Point Bock is once again being offered in America’s Dairyland.

I’ve waxed ineloquently on the longstanding appealing of this dark wonder before. It always arrived in the heart of winter, usually serving as a delightfully woozy demarcation point between the semesters of college. It was a lifeline to get us through the remaining frigid months. We may have been getting tired of the most challenging of seasons, but at least we could keep the Point Bock cold by storing it on the porch. (Discreetly, of course. We weren’t interested in sharing with strangers.)

I always thought of Point Bock as arriving with practically no fanfare, but the good folks at the Stevens Point Brewery did spring for ads every now and again. There weren’t many print venues that the splendid beverage company needed to dip into their promotional budget for. I’d be surprised if the print ad above ran too many places other that the local daily newspaper and the equivalent publication produced on a weekly basis by the students of the University of Wisconsin-Stevens Point.

By the time we saw the ad there, in The Pointer, I’m sure I and my cohorts had already sussed out exactly which local establishments made the wise choice of securing a few barrel to keep a least one tap line flowing. Reminders didn’t hurt, however. “Now’s the time to enjoy the traditional rich, creamy taster of Point Bock beer.” It seems to me that message was always correct, or, to put it in the parlance of today, on point.

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