The Art of the Sell: Pizza Pit, “Let It Snow”

These posts celebrate the movie trailers, movie posters, commercials, print ads, and other promotional material that stand as their own works of art. 

Last year, my first winter back in Wisconsin after about fifteen years away from America’s Dairyland was surprisingly mild, as if my native state was trying to gently welcome me home. Early signs point to a very different — and, it should be typed far more characteristic — experience across the winter months of 2016-2017. As the snow piled up these past two weeks, my mind immediately drifted back to the most ubiquitous commercial of my youth, running incessantly every winter. By the time the Hot Wheels version of a pizza delivery car is burrowing through accumulation well over its roof, it looks painfully familiar. Time to get ready for the stretch of time when conditions are regularly the pits.

Other entries in this series can be found by clicking on the “Art of the Sell” tag.

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December 2016
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