The Art of the Sell: Wes Anderson, “My Life, My Card”

These posts celebrate the movie trailers, movie posters, commercials, print ads, and other promotional material that stand as their own works of art. 

Wes Anderson is rightly earning a fleet of social media raves for his new Christmas-themed ad for H&M. Thankfully, it’s far better than what he came up with the last time he pointed his camera at Adrien Brody on a train.

It also got me thinking about other commercial spots Anderson has directed, including his contribution to the American Express “My Life, My Card” campaign. The meticulous detailing that can swerve towards preciousness can get wearying across a feature — and I type that as someone who unabashed loves several Anderson films — works beautifully in the briefer format. There’s no cause to root for Anderson to abandon the big screen, but he sure can work marvels on a smaller scale.

Other entries in this series can be found by clicking on the “Art of the Sell” tag.

 

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Posted in Film, Uncategorized

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