The Art of the Sell: “Limousines for Your Feet”

These posts celebrate the movie trailers, movie posters, commercials, print ads, and other promotional material that stand as their own works of art. 

converse

I can’t overstate the primacy of Converse Chuck Taylor All Stars in my day-to-day fashion choices. My default icon on social media outlets provides some insight as to dominance of the footwear brand on the lower level of my closet. Accordingly, I have a perpetual weakness for the various print ads over the years that promoted the brand, largely because of how ridiculously off-base they often were. Few please me more than the mid-eighties campaign that posited Chucks as “Limousines for Your Feet,” maybe because it was so close to correct and yet flat-footed in their wrongness. It notes the style statement that was (and is) tied up in Chucks for so many of us devotees, but positioning as upscale in any way is borderline laughable. Comfortable, cool, or rebellious? Sure. Somehow the equivalent of an overlong automobile parked outside a posh hotel? Um, no. There were plenty of reasons Converse went bankrupt, despite delivering a product as iconic as any piece of footwear in the U.S. of A. Confused marketing was surely one of them. Still, “Reach for the Stars”? That’s a pretty good tagline.

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